Menu
ServicesWorkAboutHealth checkBook a call
Services · Project

Build.

For brands that know what they need and want it done right. We plan, write, design and set up the flows that earn while you sleep.

Book a discovery callCheck your flows in 2 minutes
One customer, 90 daysSample fitness equipment brand
Day 0 · Signed upWelcome. Let's find your fitTake the 30-second quiz for 10% off your first order
Day 2 · Browsed, didn't buyStill thinking about the Studio Bike?Specs, setup tips and what reviewers say
Day 6 · First orderYour bike is on its wayHow to set it up in 20 minutes
Day 30 · One month inReady to level up?Mats, weights and gear that go with your bike
Day 90 · Gone quietYour bike misses youA free 4-week plan to get back into it

Sound familiar?

  • Your flows were set up once, years ago, and nobody has touched them since.
  • People sign up, but most of them never buy.
  • Lots of first orders. Not many second ones.

What we build

In the platform you already use, or a new one.
First order

Welcome series

Turns new subscribers into first orders while they're paying the most attention.

First order

Cart and browse emails

Brings back people who looked or filled a cart, right when they're most likely to buy.

Repeat orders

Post-purchase

Tips, reviews, reorder reminders and the next product, so one order turns into two.

Win back

Win-back

Brings quiet customers back before they're gone for good.

List health

Sunset and email setup

Stops emailing people who never open, with SPF, DKIM and DMARC set up right.

Foundations

Templates and platform moves

A template library your team can reuse, or a move to a new platform with your lists and history intact.

Example · win-back flow for a fitness brand

How we design a flow

We build every flow around how your customers really act: who gets which email, when, and when they stop.

TRIGGERNo order in 120 days
FILTERSkip anyone who ordered, bounced or opted out
EMAIL · DAY 0It's been a while. Here's what's newYour rower misses you (and so do we)
WAIT 5 DAYS
?
SPLITOpened or clicked email 1?
YES
NO
EMAIL · DAY 5What you've missedNew workouts, live classes, rowing club
EMAIL · DAY 5A gift to bring you backFree 30-day training plan, on us
WAIT 5 DAYS
WAIT 10 DAYS
EMAIL · DAY 10Your free plan is readyStart this week. It takes 20 minutes a day
EMAIL · DAY 20Should we stop emailing?One click to stay. Otherwise, no hard feelings
Back to regular campaigns
ACTIONStill no response: suppressRemoved from sends, kept on file
Places an order at any step: leaves the flow
1
1 · Timed to how they buyIt starts at 120 days because that's how often this brand's customers buy. A standard 90 days would catch people who aren't gone yet.
2
2 · Nobody gets "we miss you" by mistakePeople who just bought, bounced or unsubscribed are filtered out first.
3
3 · What they do picks the pathPeople who open get helpful content. People who don't get a stronger reason to come back.
4
4 · Value before discountsThe offer is a free training plan, not a coupon. Nobody learns to wait for a sale.
5
5 · Ask, then let goThe last email asks if they still want to hear from us. If not, we stop sending. That keeps everyone else's emails out of spam.
6
6 · Stop when they buyThe moment someone orders, the flow stops. No awkward "come back" after they already did.
  1. TriggerNo order in 120 days
    1
    Timed to how they buy

    It starts at 120 days because that's how often this brand's customers buy. A standard 90 days would catch people who aren't gone yet.

  2. FilterSkip anyone who ordered, bounced or opted out
    2
    Nobody gets "we miss you" by mistake

    People who just bought, bounced or unsubscribed are filtered out first.

  4. Wait 5 days
  5. SplitOpened or clicked email 1?
    3
    What they do picks the path

    People who open get helpful content. People who don't get a stronger reason to come back.

If yes
  1. 4
    Value before discounts

    The offer is a free training plan, not a coupon. Nobody learns to wait for a sale.

  2. Wait 5 days
  4. Back to regular campaigns
If no
  2. Wait 10 days
  4. ActionStill no response: suppressRemoved from sends, kept on file
    5
    Ask, then let go

    The last email asks if they still want to hear from us. If not, we stop sending. That keeps everyone else's emails out of spam.

Places an order at any step: leaves the flow
6
Stop when they buy

The moment someone orders, the flow stops. No awkward "come back" after they already did.

From our work · Fitness equipment71%of a dormant list won back
Challenge: A big list of past customers who'd stopped buying.What we did: Emails to win those customers back, plus fresh campaigns for WaterRower and its sister brand NOHRD.
See all our work →

How it works

  1. Step 1

    Plan

    We map which flows you need, who gets which email, and when.

  2. Step 2

    Write and design

    Every email, in your brand's voice and look.

  3. Step 3

    Set up and test

    Built in your platform and tested before anything goes live.

  4. Step 4

    Hand off

    A simple guide, so your team can run it with confidence.

Questions about builds.

Can you fix the flows we already have?

Yes, and it's often the fastest win. Old flows usually need new timing, fresher offers and a design that fits your brand today.

Do you write and design the emails too?

Yes. Strategy, writing, design and setup are all included. We test everything before it goes live.

What happens after launch?

Your flows run on their own, and your team gets a simple guide to them.

Can you move us to a new platform?

Yes. We'll help you choose the right one for your needs, then plan the move so your lists, flows and history all come with you.

Other ways to work together

Compare →
AuditFor brands that know email could earn more, but aren't sure why it doesn't.RunFor brands that want someone to run their email, and care about it as much as they do.
Free · 2 minutes

How healthy are your flows?

Eight quick questions about your welcome, cart, after-purchase and win-back emails. You'll get a score and your top three fixes.

Take the health check